🦀 A Cracking Good Campaign: The Hook That Made Listeners Lean In
When I first discovered Holy Crab Delivery, my copywriter instincts kicked in before I even placed an order. The brand name was gold, and my mind raced with ideas. As soon as we inked a deal for a public radio spot and social media campaign, I knew this could be something special.
As a pun artist, a trained jazz vocalist, and a copywriting strategist, I took a playful, FCC-compliant approach to craft a memorable Holy Crab voiceover ad. The result? Not just a successful campaign, it became Holy Crab’s best season ever, with over 30,000 views on a single photo and tons of listener engagement.
Let me take you behind the scenes of the strategy, the writing, and the voiceover performance that brought this campaign to life—and delivered results.
🎤 What Made the Holy Crab Voiceover Work
✅ It All Starts with the Hook
The first line of the voiceover was:
“HOLY CRAB! It’s Stone Crab Season.”
But here’s the thing, I softened the “B” in “Crab” just enough to make it sound like “Crap.” 😏 That was intentional.
It was just enough to make people do a double take without crossing the line. I followed it immediately with:
“YES, YOU HEARD THAT RIGHT.”
That line confirmed what they thought they heard, pulling them deeper into the message.
🎙️ Vocal Delivery with Jazz-Level Precision
As a jazz vocalist, I understand cadence, timing, and phrasing. In every Holy Crab voiceover, I delivered the copy like a song, softening plosives, emphasizing rhythm, and keeping the tone fun but clear. That training made all the difference.
⚖️ Navigating FCC Compliance Like a Pro
Writing copy for public radio ads is no joke. You can’t say, “Call now!” or “Best in the business!” due to FCC restrictions.
The challenge was crafting a script that was:
- Legal
- Entertaining
- Sticky
And still delivered real business results. The Holy Crab voiceover walked that fine line, combining clever wordplay with creative restraint.
📈 Proof of Performance: Listener Calls & 30,000+ Views
After the spot aired on WDNA Public Radio, the station received direct listener calls, complimenting the campaign and asking for a replay.
But that’s not all…
📸 A photo I uploaded to Holy Crab’s Google Business Profile—showing off their juicy claws and branded sauce, hit 30,000 views in under 18 months.
📝 My Google Review Helped Seal the Deal
I also became a paying customer. Here’s an excerpt from my personal review:
“The stone crabs were fresh, tasty, and perfectly portioned. The sauce? Incredible. Delivered right on time, just as promised. Lucas on the phone was amazing, too.”
That review wasn’t paid for—but it keeps performing. Here’s what it looks like live on Google Maps:
🧰 Core Services That Powered the Holy Crab Voiceover Success
Every successful campaign starts with strategy. Here’s what Bold Copy Agency brought to the table:
✍️ 1. Copywriting for Public Radio & Social Media
I wrote the entire script for the Holy Crab voiceover, tailored to be both memorable and FCC-compliant. I also helped shape the supporting copy for YouTube and social media captions.
➡️ See how we approach copywriting at Bold Copy Agency
👻 2. Ghostwriting with Brand Voice Mastery
From reviews to branded email copy, I ghostwrite content that matches the client’s tone, whether it’s playful, professional, or both. For Holy Crab, I tapped into their casual, foodie-friendly voice.
➡️ Learn more about our ghostwriting services
🎥 3. YouTube Channel Strategy & Video Production
I co-produced the YouTube video where the voiceover lives. That includes optimizing the:
- Title
- Description
- Hashtags
- SEO metadata
- Thumbnail strategy
🎥 Watch it here: Holy Crab Delivery Voiceover Ad
➡️ Explore our YouTube services
🔥 Why This Voiceover Campaign Worked So Well
🧠 It Was Unexpected (but Strategic)
The slight misdirection in the opening line was intentional. It made people listen more closely. In today’s world, attention is the currency—and the Holy Crab voiceover earned it.
🫱 It Was Authentic
I didn’t just write the ad—I bought the product, loved the experience, and wrote a glowing review. That builds trust, not just performance.
💼 It Delivered ROI
From increased calls to online engagement, the campaign delivered results Holy Crab could feel. And the asset continues to work on YouTube and Google Maps without any extra spend.
📢 Want Results Like This?
If you’re a CEO, CMO, or entrepreneur looking to create a voiceover campaign that’s clever, compliant, and profitable—we’re ready.
Whether you need:
- A cheeky radio spot
- A high-performing YouTube video
- Or a full copy + voiceover + strategy bundle
👉 Bold Copy Agency can help you stand out.
🎯 Contact us today to elevate your next campaign with expert copywriting and professional voiceovers tailored to your brand.
🔗 Internal & External Links to Explore
Internal:
- Bold Copy Agency Home
- Copywriting Services
- YouTube Growth Strategy
- Voiceover & Audio Services
- Client Case Studies
External:
- FCC Guidelines for Public Radio
- Google Business Profile Help
- Voiceover Tips for Small Businesses (Forbes)
Russell Otway is the driving force behind Bold Copy Agency, a bespoke content creation service specializing in the music industry. With over a decade of experience in copywriting and a deep passion for music, Russell has carved out a niche for himself as the go-to expert for artists, labels, and music professionals seeking to elevate their brand with compelling narratives.
Having worked with a broad spectrum of clients from up-and-coming musicians to established industry giants, Russell’s expertise lies in crafting narratives that resonate with audiences and amplify an artist’s presence in a crowded market. His work is characterized by a blend of creativity, industry insight, and a keen understanding of digital marketing trends, ensuring that his clients not only stand out but also achieve their marketing objectives.
A firm believer in the power of storytelling to connect and inspire, Russell continuously explores new and innovative ways to bring music stories to life. When he’s not weaving compelling artist biographies or dynamic press releases, he can be found sharing his insights at industry conferences or contributing to leading music and marketing publications. Russell’s mission with Bold Copy Agency is simple: to help music professionals tell their stories in the most impactful way possible, unlocking their full potential and propelling their careers to new heights.
