Public Media

Improve Eventbrite listings with optimized copywriting, stronger CTAs, and merch sales to double ticket sales for public media concerts.
October 5, 2025

How I Improved Eventbrite Listings & Doubled Ticket Sales

Introduction: How to Improve Eventbrite Listings for Maximum Impact When I first looked at how WDNA 88.9FM promoted its concerts, I realized…

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Hero image for blog on monetizing a public media newsletter, featuring Bold Copy Agency branding and Ocean Bank sponsorship case study at WDNA 88.9FM.
September 28, 2025

Monetizing a Public Media Newsletter: My WDNA Case Study

Monetizing a Public Media Newsletter: From Value-Added to Revenue-Generating Public media newsletters are often treated as freebies, bundled into sponsorship packages as “value-added”…

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Russell Otway of Bold Copy Agency speaking live in the WDNA on-air studio with microphone and Facebook monetization graphics, highlighting public media’s digital future.
September 14, 2025

Monetization of WDNA’s Facebook Page for Public Media

Monetization of WDNA’s Facebook Page Introduction: Why Monetization Matters Now Public media has always been about mission, not money. But here’s the…

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Hero image: How I Monetized and Modernized the WDNA Website featuring Russell Otway in WDNA studio.
September 7, 2025

How I Monetized the WDNA Website and Managed Its Renovation

Introduction: From Free Giveaways to Financial Sustainability Public media thrives on trust, culture, and community. But behind the music and mission is…

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Hero image showing WDNA radio app with blog title How to Monetize Radio Apps for Public Media.
August 31, 2025

How to Monetize Radio Station Apps for Public Media

Introduction: The Untapped Gold in Radio Apps Public media stations often face the same challenge: how to stay financially sustainable without compromising…

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Ghostwriting Jazz Album Reviews hero image featuring WDNA’s Album of the Week covers, including John Dokes, Antonio Adolfo, Alvin Queen Trio, and more.
August 24, 2025

Ghostwriting Jazz Album Reviews That Drive Recognition

Introduction: The Hidden Power of Ghostwriting Jazz Album Reviews Who are you going to call? Ghostwriters! At WDNA 88.9 FM, I transformed…

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Local digital advertising solutions for public media shown with WDNA team in studio — Margherita Lacapra hosting “The Score,” Brandon Buth, and Russell Otway discussing revenue growth.
August 17, 2025

Local Digital Advertising Solutions for Public Media

Local Digital Advertising Solutions for Public Media: A New Revenue Path Local digital advertising solutions for public media are no longer optional,…

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