Practice Area Authority Videos
Scripted and coached videos that help a managing partner or practice leader explain expertise clearly, confidently, and professionally.
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Service Detail / Project-Based
Your Expertise Has an Audience. We Help You Reach It.
Managing partners and law firm leaders carry years of judgment, perspective, and practice-area expertise. That expertise often shapes client strategy, recruiting conversations, and firm leadership, but most of it never leaves the conference room.
Executive Thought Leadership Video turns that expertise into polished, professional content that can support client trust, recruiting visibility, and leadership positioning.
Book a Strategy Call
Project-based. Scoped separately. Quoted after discovery.
Why Video
Prospective clients and candidates want more than credentials. They want to understand how a firm thinks. Video lets leadership show authority before a meeting is ever scheduled.
01 / Deliverables
What We Produce.
LinkedIn and YouTube Support
Channel planning, upload guidance, titles, descriptions, and positioning support for the platforms where professional audiences already spend attention.
Short-Form Social Clips
Shorter cuts pulled from the core video to support LinkedIn, YouTube Shorts, and other social distribution needs.
Firm Culture and Employer Brand Video
Recruiting and culture-focused content that helps candidates understand the people, standards, and working environment behind the firm.
Managing Partner Positioning Series
A focused video series that helps a managing partner become a more visible, credible public voice for the firm.
Custom Scope Engagements
Speaking reels, event coverage, recruiting assets, conference content, and other executive video projects scoped around the firm’s goals.
02 / Production Team
Polished strategy, scripting, direction, and post-production.
Russell Otway
Founder, Strategic Communications
Russell supports scripting, message development, and on-camera delivery so the final piece sounds like the attorney speaking, not an agency writing for them.
The goal is to help firm leadership communicate clearly while preserving the person’s real voice, cadence, and point of view.
Background
U.S. Navy Legalman, public radio broadcaster, and strategic communications professional.
Christian Santangelo
Director of Production
Christian Santangelo brings a professional production background across editing, color, post-production, and broadcast work.
The result is executive video that feels considered, polished, and appropriate for a serious law firm audience.
Selected Credits
CBS, NBC, NFL Network, ESPN, Discovery, NatGeo, A&E, AMC, and major studio EPK work.
03 / Investment
Project-based pricing, by design.
Pricing Model
Each video engagement is quoted separately.
Video production depends on scope, location, production days, editing needs, and final deliverables. A discovery call comes first so the estimate reflects the actual project, not a generic package.
Quote Variables
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Scope and number of final deliverables
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Location count and production complexity
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Production days required
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Distribution, channel, and short-form clip needs
Scope note: This service is priced and scoped separately from the
Legal Reputation Engine monthly retainer. Clients may engage either service independently or use both together.
04 / Process
A clear production process before anyone gets on camera.
Discovery
Clarify the audience, message, platform needs, and the business reason for the video.
Messaging
Develop the core talking points and script direction while protecting the attorney’s authentic voice.
Production
Capture the video with a polished standard appropriate for executive and law firm audiences.
Post
Edit, refine, package, and prepare the final assets for the agreed distribution channels.
05 / FAQ
Common questions, answered clearly.
How is executive video production priced?
Executive Thought Leadership Video is priced by project. Each engagement is quoted separately based on scope, locations, production days, editing needs, and final deliverables.
Is video production included in the Legal Reputation Engine retainer?
No. Video production is a separate service with its own scope, pricing, and engagement structure. Clients may use either service independently or together.
Who is this service best for?
This service is best for managing partners, practice group leaders, and law firm executives who want polished video content that communicates authority, perspective, and leadership.
Next Step
The conversation starts before the camera does.
Book a strategy call. We will talk through what you want to say, where it should land, and what the project will take. Then you will receive a scoped quote.
Book a Strategy Call